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Data di pubblicazione 06/05/2017
Also this year, after the great success of 2015, Miraloop for Brands proposes the official campaign for Villaggio della Salute Più (More Health Village), which every year at the end of May opens the wonderful Acquapark, a holiday destination, for a day or for entire weeks, for young and old. The image created is in pure Miraloop style, that is, creating spatial abstractions between the subject and the landscape, which is completely repainted for use and consumption of the image in the foreground. Exactly as in the 2015 campaign, but this time instead of a hand-painted pin-up there is the beautiful Pamela, who posed for the photo shoot from which the image was taken. Painting was the longest process, even considering the destination of the prints, ie billboards up to 6 meters by 3.
We wanted to create an image where the colours of summer come to life. A creation where everything turns to a blue sky and green meadow that diverts attention to project us between nature, relaxation and fun. It is a realization that shows serenity and well-being through the choice of shades of color and effects that recall the hot summer Sundays spent with family or friends. Light and a mix of bewitching colours tell and give life to the 2017 payoff, "Il Paradiso oni giorno" (paradise every day), chosen to outline in three words the type of experience that the Village of Health More is able to offer. This campaign has had both web and press resonance, colouring the whole campaign between Modena and Imola.