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Data di pubblicazione 03/04/2014
The graphic design of the "Villaggio della Salute Più" logo was born within a broader communication work of the group, a real re-branding, with the aim of highlighting the tourist and wellness nature of the spa located in the Sillaro Valley. The choice was therefore made to create a common thread with the other symbols in the group, keeping the central silhouette and modifying the elements behind it. Four drops of water, representing the spa vocation of the place, arranged like wings of a butterfly, symbolizing nature, transformation and beauty.
The animated version of the logo emphasizes this concept, and the typeface of the logotype was also revised and then coordinated with the internal communication signs of the spa and water park. Finally, the colors bear the same Pantone colors as the logo of "Mare Termale Bolognese" from which it derives and to which it links its thermal nature.