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Data di pubblicazione 09/02/2015
Within a magnificent setting that relives the 40's, Barber Mind is born: a line of shaving products that combines techniques and uses of cut and beard style "old school" reproposed in a modern way with nuances and treatments updated. The line designed and created by Miraloop For Brands. A tradition narrated through graphic representation that highlights tradition, style and quality. A branding designed and distinguished on a design where colors and choice of font from the retro style evoke the male aesthetic of reference, a line 100% made in Italy. Having said that, we dedicate to you the original text by Hiro and the description of the products with which the Barber Mind line was launched, which will have its first public presentation at Cosmoprof 2015. Enjoy reading!
"Do what you love and you won't work a day in your life."
When a great dream is so important as to be realized, it means that passion, knowledge, craft and will are at the heart of it. Barber Mind was born exactly in this way, from my dream, from the dream of Hiroshi Vitanza aka Hiro. The passion and knowledge of the barber trade since childhood, the setting up of a whole life around what before becoming a brand was a way of life, a way of seeing things and thinking: the Barber Mind.
The desire to create a line of 100% made in Italy products where tradition, the highest quality, research and development, innovation, style and creativity were the firm foundations, the roots, the Roots, the pride to carry on a trade born in Italy and the desire to give all professionals a line of products that can be a tool to do services of increasing quality. To bring the craft back to the highest levels and to create the best products on the market, I surrounded myself with the best professionals and companies on the market, all excellences of Made in Italy, and I built an Italian-American path. Yes, because the Italian barbers who in the past brought the trade to the United States were an example to follow.
From Roots Pomade to Swing Beard oil, everything that led to the birth of Barber Mind is visible and perceptible, from the design of the products to the results they have on the hair and beard of those who try them.
The style of the pomade line is inspired by the "ink" world, that of tattoos, so the colors that characterize them are blue, red, white and black, at the base of the palette of each tauatore. Why? There was such a strong desire to spread the Barber Mind that before being a brand, the logo was a tatoo on my arm. For the line of beard care products, the inspiration came, instead, from the two musical genres that revolutionized the United States in the '30s and '40s: the Bebop and the Swing, both innovative genres thanks to which young people have distinguished themselves from the past while remaining tied to the roots of the very first Jazz. That's exactly what I'm trying to do: stay tied to the roots, but innovate and create something new.
What can I say, enjoy the products and Barberiamo the world!
After almost 20 years of experience, starting with the old barberie and arriving at the barber shop
as we know it today, after trying the best products on the market was born
Roots, the first 100% Made in Italy pomade.
This pomade represents the common thread between tradition and innovation. Ideal for those who want a perfect gentleman's style from morning to night, it perfectly embodies the starting point of the Barber Mind philosophy, strongly linked to the roots, in fact, "Roots". The style of the past combined with modern awareness led to the creation of the first water-based pomade containing Tsubaki oil, useful for soft and moisturized hair and exceptional to keep the scalp healthy and avoid itching and irritation. Leaves no residue. Shiny effect, medium hold, water-soluble, with Tsubaki oil.
At this point it was necessary to continue to stand out without compromise, creating the best pomade in the world in terms of tightness, shine and definition but with an incredible feature: even the real fanatic who puts a quintal on his head, after half a second in the shower is surprised because he realizes that his hair is already clean and softer than before. Whaaat??? Exactly, held by "Killer", without compromise but respect for the hair thanks to the water-soluble formulation with Tsubaki oil and an unprecedented creaminess that makes it easy to styling any old school cut. No irritation, no residue. Glossy effect, extra strong hold, water-soluble, with Tsubaki oil.
Obviously, one could not pretend not to know that many people prefer a less precise style, hate the shiny effect and love a "disheveled" but equally refined effect. That's how another challenge started. Yes, because a feature of all the matt pomades in circulation is the fact that they are not water-soluble but petrolatum-based. Well, Barber Mind's Ghost Pomade is totally water-soluble and that's why we called it "Ghost": not only is the effect on the hair invisible, but it disappears immediately as soon as you wet your hair with water... like a ghost! Obviously its incredible creaminess makes it easy and fast styling as it is expected by those who love the ruffled effect, and the presence of Tsubaki oil makes the hair soft and avoids irritation to the scalp. Easy to use, zero residue. Matt effect, medium hold, water-soluble, with Tsubaki oil.
Barber Mind's motto has always been "Distinguished!". It is essential for us to distinguish ourselves by creating products that allow us to distinguish ourselves. It's a way of life, a way of thinking, the basis of our way of working. The maximum expression of this concept is the Ink pomade. We thought it was a good idea to allow those with white hair to have a younger style thanks to a natural shading effect on white hair. That's right, the Ink pomade covers white hair and doesn't do it permanently, aggressively and unnaturally like a dye could. The effect is gradual, natural and not aggressive since the basis of this incredible pomade is our Roots pomade, water-soluble and with Tsubaki oil. This is how "the first pomade of youth" was born. Those who use it get the same effect as those who do not have white hair and use the Roots pomade! "Ink" as ink but above all as the perfect conclusion to the Barber Mind line of pomades, inspired by the tattoo world. Masking effect for white hair, shiny effect, medium hold, water-soluble, with Tsubaki oil.
BeBop Bio Beard Soap is a beard shampoo whose biological formulation, free of aggressive substances and parabens, is an absolute and exclusive preview in Italy. The effect of this precious formula enriched with vitamin E will be a soft, clean, moisturized, shiny and fragrant beard. Its pleasantly lively and stimulating fragrance is inspired by BeBop music, the nonconformist jazz that developed mainly in New York in the '40s. The scent notes of BeBop Beard Soap are like those of Dizzie Gillespie: lively, pleasant, full of energy and style.
Many people wonder what the difference is between a hair shampoo and a shaving shampoo. The difference lies in the skin below. The skin on the face is different from the scalp and requires special hydration and care. For this reason, BeBop Beard Soap contains Tsubaki oil, an effective antioxidant, anti-wrinkle, soothing, anti-inflammatory, moisturizing and able to strengthen the skin cell barrier.
Organic formulation, with vitamin E, with Tsubaki oil. BeBop Music.
BeBop Beard Oil is a product composed of the finest oils obtained by cold pressing, so as to keep intact all the organoleptic qualities. BeBop Beard Oil differs from any other beard care oil in that it is not an oil-based product, but consists of 100% oils, including fragrances, obtained by adding essential oils.
The base of the formulation is Tsubaki oil, the most prized of the hair and skin care oils, to which Argan oil and vitamin E are mixed. Its pleasantly lively and stimulating scent is inspired by BeBop music, the nonconformist jazz that developed mainly in New York in the 40s. The scent notes of BeBop Beard Oil are like those of Dizzie Gillespie: lively, pleasant, full of energy and style and depend on the addition of essential oils of peppermint, lavender and rosemary, also rich in beneficial properties for beard, facial skin and general well-being.
The Tsubaki oil at the base of this product is an effective anti-oxidant, anti-wrinkle, soothing, anti-inflammatory, moisturizing and is able to strengthen the skin cell barrier.
Argan oil helps to replenish the beard, moisturizes the beard and the skin below, is antioxidant and antibacterial. The essential oil of peppermint has stimulating, anti-stress and antibacterial properties.
Lavender essential oil is antibacterial and antiseptic, calms the nerves, relaxes the muscles and facilitates sleep. Rosemary essential oil is astringent, antiseptic, purifying, promotes tissue oxygenation, stimulates, gives energy, promotes concentration and improves memory. 100% made up of precious oils, with Tsubaki oil and Argan oil, with vitamin E, with essential oils of peppermint, lavender and rosemary. Bebop Music.
Swing Bio Beard Soap is a beard shampoo whose biological formulation, free of aggressive substances and parabens is an absolute and exclusive preview in Italy. The effect of this precious formula, enriched with vitamin E, will be a soft, clean, moisturized, shiny and fragrant beard.
Its delicate, sweet and relaxing scent is inspired by the Swing music that developed in New York and Kansas City in the 30s - 40s by the new ideas of young musicians. The scent notes of Swing Beard Soap are like those of Glenn Miller: delicate, cheerful, stylish.
Many people wonder what the difference is between a hair shampoo and a shaving shampoo. The difference lies in the skin below. The skin on the face is different from the scalp and requires special hydration and care. For this reason, Swing Beard Soap contains Tsubaki oil, an effective antioxidant, anti-wrinkle, soothing, anti-inflammatory, moisturizing and able to strengthen the skin cell barrier.
Organic formulation, with vitamin E, with Tsubaki oil. Swing Music
Swing Beard Oil è un prodotto composto di pregiatissimi oli ottenuti tramite spremitura a freddo, così da mantenerne intatte tutte le qualità organolettiche. Swing Beard Oil si distingue da qualsiasi altro olio per la cura della barba poiché non è un prodotto a base oleosa, ma è costituito al 100% da oli, comprese le profumazioni, ottenute grazie all’aggiunta di oli essenziali.
La base della formulazione è costituita da olio di Tsubaki, il più pregiato degli oli per la cura dei capelli e della pelle, al quale sono miscelati olio di Macadamia e vitamina E. La sua profumazione delicata, dolce e rilassante è ispirata alla musica Swing che si sviluppò a New York e Kansas City negli anni ’30 -’40 dalle idee nuove di giovani musicisti. Le note della profumazione dello Swing Beard oil sono come quelle di Glenn Miller: delicate, allegre, di stile e dipendono dall’aggiunta di oli essenziali di arancio, lavanda e fiori di ilang-ilang anch’essi ricchi di proprietà benefiche per la barba, la cute del viso e il benessere in generale.
L’olio di Tsubaki alla base di questo prodotto è un’efficace anti-ossidante, anti-rughe, lenitivo, anti-infiammatorio, idratante ed è capace di rafforzare la barriera cellulare cutanea.
L’olio di macadamia rende la barba lucente, aiuta a districarla e idratarla insieme alla cute sottostante, è un rigenerante cellulare.
L’olio essenziale di arancio è astringente e purificante, utile contro lo stress.
L’olio essenziale di lavanda è antibatterico e antisettico, calma i nervi, distende i muscoli e facilita il sonno.
L’olio essenziale di fiori di ilang-ilang stimola la ricrescita di capelli e barba, regola la secrezione di sebo sia per pelli secche che per pelli grasse, rilassa il sistema nervoso, è anti-stress e ha potere afrodisiaco.
100% composto da pregiati oli, con olio di Tsubaki e olio di Macadamia, con vitamina E, con oli essenziali di arancio, lavanda e fiori di ilang-ilang. Swing Music.