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Data di pubblicazione 21/09/2018
Vasco De Gama, Christopher Columbus, Neil Armstrong, Jacques Cartier and many others were the forerunners of the world we all know today. Presented one by one in a simulation that takes the shots of the famous automatic Polaroid, together they are part of a social campaign whose narrative goes beyond the historical. The campaign, created to advertise our GPS software, shows a target of entrepreneurs in the transport sector who, before them, have been able to perform feats that have remained in history and in our collective memory. An alternative narrative where past and future technology come together. A particular success of the campaign was seen on LinkedIN: the images were used for private engagement between business people and entrepreneurs. Good vision!