Cinema in cooking: six minispot to narrate Franco Sclafani's Boxes

Data di pubblicazione 16/12/2020

Could you ever have imagined anchovies as the protagonists of master Alfred Hitchcock's most famous films? Acciughe Sclafani entrusted Miraloop with the task of producing a series of six "Noir" commercials for the advertising campaign of its six collectible cans. The cans, also called "Boxes," are sympathetically titled by modifying the original into a "fishy" version.
The style of the commercials is that of movie trailers, where the box and its products are the protagonists and Franco Sclafani poses as the great director.
The audio part consists of the original soundtrack of the films and the narration voice of actor Leonardo Bianconi, studied both in sound and acting, consistent with the sounds of the films of that era.