Acquapark 2015: the new advertising campaign is signed by Miraloop

Data di pubblicazione 22/05/2015

A campaign that will be difficult to forget, the one that Miraloop For Brands has prepared for Villaggio della Salute Più, the famous tourist complex in Bologna, because it differs dramatically from all the previous ones. Among the ingredients put on the field for the creation of this operation there is certainly a return to the past, to vintage: the campaign was in fact built entirely in the style of the 50s that has made many tourist complexes famous in periods not even too far away.

The 50's style campaign was chosen for various reasons, and we are sure it will perform well.
First of all, it brings Italians back to a more serene period than the current one. Today, in fact, there is a continuous pervasive communication about the lack of money available, which is reflected in common speech and that limits the choice of a place of mass vacation, but at the same time of luxury, for a day of summer relaxation. Secondly, it allows us to launch payoffs as the "largest thermal water park in Europe" requested by the company: such a payoffs can sound emphatic, even if it is a fact, but not in the context of a vintage communication, because this type of solution takes us back to years when the emphasis on advertising was a practice. Thirdly, the pin-up design brings together youthful communication, attentive to trends and trends, and the memories of the older ones, reflecting the soul of an aquapark whose goal goes far beyond entertainment, as the name suggests. These are just some of the reasons why we are sure we have made the perfect choice to tell the story of the summer of the Acquapark, symbol of the Bolognese holidays, with great possibilities also in Italy and abroad. Moreover, this is the first campaign of the Villaggio della Salute Più as an Acquapark where the place is sold under its name and not as "Acquapark della Salute Più", a choice made in previous years to sell the product better. We believe that with this campaign the Villaggio brand is ready to tell its story through images and events even after the summer season.

The campaign will be pushed through posters on the regional territory and a web marketing campaign on more expanded territory: mainly Emilia Romagna, Tuscany, Marche, Veneto and Lombardy.

Campaign designed by Miraloop For Brands for Essepienne Spa.
With the collaboration of Emilia Romagna terra con l'anima, project of the Emilia Romagna region for tourism.