Acciughe Sclafani - Logo Animation

Data di pubblicazione 16/12/2020

The idea of animating Acciughe Sclafani's logo came together with a larger communication project, which was developed along with the creation of a series of six videos for the client.

We decided to animate the logo while maintaining the retro style of the brand and using the voice over from the advertisement, which at the same time also functions as a soundtrack for the logo. Inspired by the fact that the logo consists of the silhouette outline and the signature of the company founder, we created an animation that would pick up the writing line as if an invisible hand were writing it with a pen.